Klout Launches Brand Pages To Help Companies Engage Influencers

Klout, the startup that measures influence on Twitter, Facebook, LinkedIn, YouTube, Foursquare, Google+ and other social apps, is launching a new feature called Brand Squads, consisting of dedicated profile pages which give companies a centralized place to engage with influencers. For background, Klout evaluates users' behavior with complex ranking algorithms and semantic analysis of content to measure the influence of individuals on social networks. The company is now topping 12 billion API calls, which is up from 100 million API calls in January 2011. The company has more than 5,000 API partners, up from around 100 in early 2010. And it has indexed north of 100 million public profiles. Klout also just raised around $30 million in funding from Kleiner Perkins and others, with partner Chi-Hua Chien joining the startup's board.

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